Logicserve Digital, a digital marketing agency founded in 2006, recently raised 80cr funding from Florintree Advisors. It is one of the prominent digital marketing agencies in India and strives to meet the valuation of 1000cr in 3-4 months, aiming for another 200cr funding.
Bits about Logicserve Digital
As stated on its fully-fledged website, Logic presents itself as a new-age digital marketing agency offering digital marketing services. It shares its advantage of having more than a decade’s experience in working in all kinds of tech, enabling them to deliver magnificent work results.
The company provides digital services ranging from SEM(search engine marketing) to E-Commerce solutions, which enable digital communication of brand image to potential customers. With an award-winning creative team, Logicserve also provides digital consultation for the indifferences and implements the correct tech fix, resulting in ultimate results.
Networking in four main towns of India and the foreign country Dubai, the company incorporates a workforce of eleven core members, which convey glamorous award nominations and winning through their excellent performance.
Pointing out words like ‘Proactive’, ‘Passionate’, ‘Future-ready’ and ‘Knowledge-seekers’, the company states to have a Proven-track record, winning 85+ esteemed recognition. Apart from that, to demonstrate its success, the company flaunts to be a certified Google Premier and Abobe Experience cloud partner.
Coming to its brand story, the company has a reserved page on its website. That page shares its creation of the Logicserve logo, which includes three spicy ingredients, ‘curious’, ‘adaptive’, and ‘intelligent’. Furthermore, scrolling down, we share a glance at the beautiful quote which defines the usage of that ingredients by the founder and CEO Prasad Shejale –
“THE CHARACTERISTIC TRAITS TO SURVIVE AND FLOURISH IN AN EVER-CHANGING WORLD ARE CURIOSITY, ADAPTABILITY, AND INTELLIGENCE ”
Founders
An IIT Madras Alumni, Prasad Shejali, founded the company in 2006 when there were rarely any digital mediums for marketing. Apart from Logicserve, he was also the founder and CEO of V2BIZ Process Outsourcing Private Limited for One year and two months, as cited in his Linkedin profile. Mr. Shejale also has a career, working for companies like Tata Infotech, Calfornia Software, and Mastek ltd in managerial posts.
Bits about its recent funding
Aiming its growth, the company received 80cr from Florintree Advisors in exchange for a 35% stake. The investors have claimed it to be a multi-stage deal, committing further investments.
Florintree Advisor, an alternative asset management organization, has previously funded businesses such as ideaForge, Satin Creditcare, Freight Tiger, and FreshMenu. The firm is said to be led by the former MD of Blackstone, Mathew Cyriac.
The company has further proceeded with the funding by a takeover of digital agency Langoor for an undisclosed sum, aiming to fill its gaps.
Ruchir Punjabi and Venugopal Ganganna launched the web agency Langoor in Bengaluru in 2010. The company provide services in India, Australia, and the Middle-east through their 150 employee workload.
The French communication network Havas Group purchased Langoor in 2019, however, the two organizations eventually split apart in 2022 over divergent visions and objectives.
Final opinion by the founder
Commenting on the event, the founder said it was a company advancement technique through which the company would become a global leader in this space. He also stated the company has big plans for the future after rebranding the company as LS Digital.
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