Whether adorning the outfits of their favorite celebrities or from magazines, on the internet or on television, teenagers are exposed to advertisements in many ways.
Seeing these advertisements have a significant impact on them as they start craving a similar lifestyle as portrayed by the celebrities and commercials.
The target audience of commercials
The commercials we come across related to fashion and trends are very carefully targeted toward young people. The commercials generally feature situations and circumstances that a normal teenager would face in real life, then turn them around in the way of fashion.
These commercials social, psychological, and emotional impact on teenage brains, benefitting large corporates and companies globally.
Big Fashion Advertisers
Some of the biggest fashion advertisers magazines like Teen Vogue, popstar, M17, Teen Voices, etc keep up with the seasons and trends to keep the teenagers attracted to their publishings.
For instance, during the time of prom, all the teenage fashion advertisements focus on advertisements of dresses and shoes so that teenagers can relate to them and buy them right away.
The use of catchy phrases is also some of the tactics used by large companies to attract their target audiences and sell their product more efficiently.
Increased advertising for teenagers
Since advertising is an effective tool to reach the customers and the sole purpose of the companies is to increase sales and profits, they invest handsomely in advertisements for their products.
According to statistics, marketers spend about $15 billion on advertising each year, and the results are astounding because this spending will directly result in an additional $600 billion in sales.
The company’s sales and profits are significantly impacted, which encourages them to increase their advertising spending and target teenagers more frequently.
Impact of advertisements on teenagers
The glorification of material things like perfect bodies, rich cars, and expensive lifestyles in fashion commercials has an adverse impact on the brains of teenagers.
Teenagers often start comparing themselves to the things shown in these advertisements and develop an urge to possess those things even if they are not viable for them to adopt. Such advertisements affect their self-esteem and can even bring health issues for them.
The portrayal of skinny models and their lifestyles entice teenagers to achieve unattainable thinness for themselves which can cause some serious harm to their mental and physical wellness.
It is established now that teenagers being very vulnerable are easily impacted by what is portrayed in the advertisements where they are the target audience.
Teenagers do not need to derive their identity based on portrayal from fashion advertisements. With this in mind, teenagers are bound to develop healthily rather than be adversely affected by fashion commercials.
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