Bella Vita Organic — a skincare brand with direct — customers, deals in skin, hair, perfumes, body, essential oils and more. People who chase to go for organic, non–toxic, paraben free extracted with natural and ayurvedic ingredients.
At the start of the online business it launched 4 products, but now it has launched over 63 products in different categories. Prices are so flexible that it ranges from 199 and 499 affordable to consumers all around.
Aakash Anand, founder of Bella vita organic launched in 2018. The Bella Vita Organic company first sold its products in the offline market of Gurgaon in 2012. Sales in cities like Kanpur, Lucknow, Pune, Thane and parts of West Bengal are more than in others.
The story
Ashima Anand and Anju Anand are both known for making homemade skin products that are in high demand in a salon named Bella Vita Organic, the relationship of mother and sister of Akash Anand.
The Natural and Ayurvedic ingredients they utilized were so simple they didn’t add harmful chemicals that could harm the body.
Making homemade products was their USP among other salons. That made them launch 4 salons across Gurgaon.
Manufacturing in Hyderabad took up in bulk, resulting in high production and demand.
After leaving his job, Akash Anand founded Bella Vita Organic as a direct-to-consumer D2C online brand in 2018.
Aakash Anand says initially, the salons did well but that made management and focus difficult. They closed their three salons due to that, he said.
Business Model
The success of brands like Mama Earth and WoW skincare inspired them and made a great move by launching their brand in the marketplace. To reach audiences all over the world, D2C adopted a digital marketplace model.
D2C made 60% of their revenue, while offline made 40%. The business strategy is to provide consumers with quality and natural products at an affordable cost. The company manufactures its own products and sells them under the same brand.
At the Initial stage, it made 100 Crore within 3 years.
Contributions
Bella Vita Organic raised $10M from Ananta capital in a Series A funding round.
Plans for the future
Further, you will see a new launch of a nutraceutical range along with a makeup range.
In addition to expanding the brand campaign, product offerings, and R&D, Akash Anand plans to expand his business set up.
It’s aiming to scale 500Cr annual revenue within 2 years.
How It Became Successful
While it offers high-quality products at affordable prices, they still keep an eye on the feedback from customers, whether positive or negative.. Making required actions and working on them will make consumers happy or satisfied and make them choose your brand more than others.
After evaluating customer feedback and complaints, this brand was able to offer customers a seamless experience.
Another angel was to give customers satisfaction to ensure delivery time and date of products.
Scramble in terms of finding the right logistic partner and areas within the logistic chain to ensure customers receive their products in its original form and fast delivery.
EDITED BY – Banibrata Chakraborty
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