Sustainable and ethically sourced beauty products have been gaining attention for the past few years. This trend saw a rise in popularity and availability of vegan or plant-based ingredients.
Going vegan will not only help with skin health but will also reduce the dependency on animal-based ingredients, thus allowing sustainable production.
Many brands are going vegan throughout the world, while a lot of new and upcoming ones are completely vegan-based. Indian brands have also joined this race and are pushing out high-quality products that can compare with international brands.
Here are some of the top made-in-India makeup brands to look out for.
“Kay Beauty”
Katrina Kaif became the first Indian celebrity to own a beauty brand. Kay beauty is the name of her makeup brand and has been bringing top-quality products to the Indian market.
The foundations, lipsticks, kajal and blushes from this brand can be easily compared to western brands. The best thing about the products is that they are 100% vegan and cruelty-free.
“Kiro clean beauty”
Kiro beauty has been popular among beauty enthusiasts for their lip products. Their matte liquid lipsticks are very comfortable to wear with great pigmentation, while their lip lacquers are known for their glossy finish, which is very much on-trend.
They also have other products such as eyeliners, base makeup products, etc. Not just are their products trendy and of great quality, but the brand is completely vegan, and their products are not tested on animals.
“Asa Beauty”
Founded by a mother-in-law and daughter-in-law duo, Asa beauty has been the most exciting launch in 2021. It is one of the first Indian luxury makeup brands which is vegan and cruelty-free. Not just that, their goal is to provide with maximum sustainability, which is why all their makeup products come with refills.
So you have to buy a product once and after finishing it up, just purchase the refill. This reduces the use of materials for manufacture, thus leading to less waste.
“Ruby Organics”
Ruby Organics became the first Indian makeup brand to be completely vegan when it launched. They use organic and vegan-derived ingredients to formulate their products. One of their best-selling products is their glitter liquid eye shadows which are smudge-proof and long-lasting.
“Daughter Earth”
Another makeup brand popular with beauty geeks of India is Daughter Earth. This brand claims to mix modern science and Ayurveda to formulate the perfect cosmetic product.
They are vegan and cruelty-free and have some of the most beautiful packagings in the Indian market. Their lip and cheek tints are well known for being highly pigmented and moisturizing.
The Indian beauty industry has improved substantially, and some of the products can easily compare to international ones. It is thus safe to say that in the future, we can see the market being dominated by Indian brands.
Editing By – Riya Agrahari
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