As we all know, Microsoft has officially become the global sales partner and advertising technology, and now the most popular OTT platform, Netflix, has announced the partnership with Microsoft for its new launch ad support subscription.
With this, Microsoft is offering privacy to the consumer’s details and their personal information along with innovative services both in technology and sales. This is a big union for both Netflix and Microsoft.
About the Collaboration of Microsoft and Netflix
Netflix has selected Microsoft as a sales partner and also for advertising technology, and the same was announced by Microsoft on its blog. The company will support Netflix to launch its ad-supported subscription to users along with award-winning content for its users on the platform on the launch of this plan, with better premium plans.
Netflix has faced a huge decline in its subscribers and also in its revenue, so they had to fire their 300 employees. To overcome the situation and to stand back again, they have announced lower price subscriptions, add-free basic and premium subscriptions to their users in April. By the end of the year, the new subscriptions will come into existence.
More about to know about this partnership
This collaboration will benefit business people, marketers, and the audience. On the one hand, every Marketer who wants to advertise on Microsoft about their sales will have direct access to Netflix users, audiences, and premium connected to TV inventories.
On another side, the ads provided by Netflix are available through the Microsoft platform, Microsoft protects the privacy of the users and their details, which is a part of this endorsement.
Users to know about Netflix’s new plans
About the ad- supported subscription plans and pricing, Netflix members have not yet announced anything. Upon the launch of the service, we may receive complete information. Additionally, users used to freely share their passwords with family and close friends, but now there is a restriction on sharing.
If the passwords are shared with individuals outside of the immediate family memebers, users must pay a fee. This feature is already in practice in other parts of the world and will soon be implemented in India.
Satya Nadella tweeted about the partnership and said that the company is thrilled that Netflix has selected them as an advertising technology and sales partner and wishes that the publishers would have long-term workable ad- monetization platforms by which more people can access their favorite content from wherever they are and whatever they want.