Facebook revealed in a blog post that it will stop supporting live shopping on October 1 in order to focus more on Reels. The company states that after this time, you won’t be able to arrange or host any new live shopping events on Facebook.
According to the social media site, you can still use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag goods in your Facebook Live recordings.
“From 1 October 2022, you will no longer be able to host any new or scheduled live shopping events on Facebook. Although you won’t be able to make product playlists or tag goods in your Facebook Live broadcasts, you will still be able to utilize the service to broadcast live events, according to a brief blog post from the business.
The social media platform first introduced live shopping in 2018 and has since experimented with ways to make it more user-friendly and well-liked. In November, the business began testing “Live Shopping for Creators.” The debut allowed creators and businesses to cross-stream on both of their pages rather than limiting users to a single page.
In order to encourage bigger firms to experiment with live shopping as a platform and spread awareness about live shopping on Facebook, the company also introduced “Live Shopping Fridays” last summer.
Meta vs Tiktok
Reels, the TikTok competitor’s short-video creation platform, now has a greater income run rate than Facebook/Instagram Stories at the same post-launch timeframes. Meta has crossed the $1 billion annual revenue run rate for ads.
Reels accounted for more than 30% of the time on the Meta platform, as per information provided during the company’s Q2 earnings call.
Reports suggest, that removing this function will allow the social media giant to concentrate more on its short video offering ‘Reels’ and compete more effectively with TikTok.
It is too early to tell whether the Meta-TikTok battle over the short-form video will end in the same way that Meta and Snapchat did. But one thing is certain Reels aren’t a passing fad; it’s a key component of Facebook’s ever-evolving strategy to stay relevant and beat the competition.
Facebook, Implementing New Changes
Although the Meta-owned Facebook is discontinuing live shopping, it will remain available on Instagram. Instagram, the photo and video sharing app, was also seen testing a new feature that would turn every video shared on the platform into a reel.
The idea of incorporating video content algorithms similar to those used by TikTok was introduced by Instagram, but it was heavily criticized by its users for deviating from the platform’s original purpose of photo-sharing.
The social media platform was forced to reverse its adjustments in response to criticism, but it is still investing in short-form video content.
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