Introduction to Cravova
Are you worried about your child not eating enough fruits and fruit juices? Knowing that it’s full of nutrition? So here we have Cravova, a Snacks & Beverage brand that presents before us differently made and designed to meet the need for tasty snacks and drinking needs for the people.
Cravova Founders and founding year
Cravova was founded in September 2019, and after that, the covid pandemic struck and affected the market, but they again started to function post covid.
It was founded by a team of three enthusiastic souls
● Farhan Gigani
● Thousif Gigani
● Satish Negi.
They mainly focused on offering RTDs, which are ready-to-drink that range from all and every kind of beverage and fruit drink.
The start-up Cravova currently comprises a team of 15 employees.
What is a lean Capex model?
CRAVOVA, as a brand, operates on a lean CAPEX model, which means that the startup’s products get manufactured by a contract manufacturer. At present, the contract manufacturer goes by the name of Omnichannel. Omnichannel also holds accountability for shipping to the warehouse of CRAVOVA and later distribution across the country.
What is the brand all about?
Cravova provides mouth-watering, holistic, and cheap options for every member of your family. It is a whole new snacking experience.
How did the idea pop up?
According to the founder, it is explained as Convenience in a bottle. So basically, they wanted to find something other than the regular, monotonous type of juices and cold drinks which everyone could enjoy and also snacks
So After watching a couple of YouTube videos, reading news articles, and gaining knowledge through websites and podcasts, the owner ended up preparing homemade mojitos and cold coffee as welcome drinks for the guests in his house.
Hence the idea became a reality.
New flavors and the range of products
● Roasted peanuts
● Chickpea puffs
● Cold coffee
● Ready to drink Mocktails
Its mocktail range consists of the likes of mojitos–classic,
● peach
● kiwi, orange
● watermelon,
● Fresh lemonade.
● green apple
Additionally, it offers cold coffee–
● classic,
● frappe,
● hazelnut, and
● mocha;
● roasted peanuts, and
● chickpea puffs.
There are huge options within each one of them, and you can definitely choose according to your mood and liking.
Achievements of the Cravova
Let us know the achievements of the start-up herein
● 3.6 million units of beverages were sold in the previous year
● Recorded a Gross Merchandise Value (GMV) with a sales value of around Rs. 16 crore
Conclusion
Try out more Indian startup companies, and maybe in the near future, we will see more Indian startups coming up. These startups help India to grow and have very good economic growth.
EDITED BY – Riya Agrahari
Read More : The Rising of Organic Food Startups in India