What is ‘The Souled Store’?
The souled store is a homegrown youth casual wear brand, started by Vedang Patel, Rohin Samtaney and Aditya Sharma in 2013 with their headquarters in Mumbai, Maharashtra.
The Souled Store is an online retail site that sells a range of fashion items and accessories to its users.
They sell a large variety of fashion apparel like dresses, socks, pyjama etc. and accessories like an umbrella, wristband, pins and badges etc., all sorts of quirky and unique designs.
The Beginning
Co-founder Vedang Patel worked as a financial analyst where he met the other two co-founders of The Souled Store, Aditya Sharma and Rohin Samtaney. Finding it harder and harder to work there, they decided to start their own retail shop.
Back when they started, Licenced merchandise would only be available overseas and including shipping would cost more than 1000.
They thought of selling merchandise and apparel of quirky Design in India at a reasonable price and more accessible.
The startup took a few months.
They all pooled in money and spent it to get the website done
Within the first week of the website launch, they sold 100
T-shirts, hence their journey began
They started on the online platform as it was less expensive and more reachable.
Producing fashion and apparel of all kinds of unique designs
So, whether it’s superheroes, TV shows, pop culture, music, sports, movies, cartoon, you name it, they got something for everyone.
They create unique designs and print them on all sorts of equally stunning products, say it be a t-shirt, hoodies, phone covers, backpacks, boxers, mugs, pins, badges, dresses, notebooks and many, more! Their quirky products will surely spread happiness right down to the bottom of your ‘soul’.
Licensed Merchandise
- Marvels
- DC
- comics
- Star wars
- IPL team
- Liverpool Football Club
Funding and Investment
Souled Store sells more than 75,000 products per month, With over 10,00,000 happy customer base.
8 investors fund the souled store.
Some of the lead investors of the Souled Store are ‘Elevation Capital’ and ‘RPSG capital ventures’.
The souled store has raised a total of $11.5M in funding over two rounds. Their latest funding was raised on 4th August 2021
The Souled Store Pvt. Ltd.’s estimated annual revenue is currently $23.7M per year.
Future and Achievements
Since its launch, it has been a popular name among youngsters and has gained a lot of popularity.
It has now grown to be India’s most significant brand for official and licensed merchandise.
The souled store currently has 4 offline stores in Mumbai and one in Pune, with plans to expand all over India.
It was born out of the idea of loving what you do from your soul.
They have initiated and been part of many social causes like CAMPAIGN: BEAUTIFICATION OF MUMBAI CENTRAL RAILWAY STATION– during the Daan Utsav in 2018, a group of about 300 volunteers joined and painted the murals of the railway station; the Design included Mumbai’s culture and food,
CAMPAIGN: DRESS FOR CHANGE- In association with Goonj, in February 2020, they set up collection centres at their stores and office to collect old clothes, materials, money or anything of need. Which was then sent to goonj and distributed to the needy people and many more such initiatives.
They are famous for their products, giving happiness to every customer and the needy. Now thats’ soul’ touching.
Read More : Anshu Gupta: The Man Behind Goonj
