Nature is a rich source of breathtaking world beauty. We are surviving because we have food and everything else that nature has provided for us; it is said that necessity is the mother of invention, and this is completely true.
We are re-creating ourselves with the help of nature, transforming our needs into useful inventions. We don’t understand the value of nature’s given resources because they are given to us in such large quantities.
About FreshGlow and its Founder
Kavita Shukla is an entrepreneur and the founder & CEO of FRESHGLOW Co. She is also the inventor of FreshPaper.
Despite technological advancement, 25% of food is lost or wasted due to spoilage, and this happens globally. To address this issue, Kavita came up with a solution to spoilage.
The company was started by Kavita Shukla a few years ago at a farmer’s market for $30 and is now working as a social enterprise.
Kavita Shukla started this work after being inspired by her grandmother’s home remedy. She gave her a homemade tea of several spices to ward off illness.
After some time, Kavita Shukla came up with the idea. Shukla’s dream of starting a company was born out of his experiments with rotting fruits and vegetables.
What is FreshPaper?
A biodegradable sheet that preserves the freshness of the food and is infused with a unique blend of spices.
FreshPaper looks like an ordinary square paper that extends the life of fresh produce food to 2-4 times from wastage and spoilage.
According to one study, roughly 25 per cent of food is wasted across the globe. Fighting with spoilage of food, inspired Kavita Shukla to take a step towards society’s welfare.
The Success Story of Kavita Shukla
Kavita Shukla is an innovator who invented FreshPaper to keep food fresh for a long time. The cost of the FreshPaper is low and can be used by anyone.
After being inspired by her grandmother’s home remedy, she decided to do something traditionally.
This was an innovation in using FreshPaper to save the food from spoilage. She converted her grandma’s traditional way of life into her startup, FRESHGLOW.
Kavita has received a lot of national and international achievements for her inventions. She has been featured in The New York Times, The Washington Post, Vogue, etc.
Working as a Social Enterprise
The FRESHGLOW company is working as a social enterprise, and FreshPaper is used, especially by farmers in the villages.
FreshPaper is a natural, non-toxic, biodegradable product that can be easily mass-produced to benefit both developing and developed nations.
Conclusion
From an economic point of view, food spoilage and waste are huge problems. Kavita Shukla took the initiative to help preserve the food.
FreshPaper is an easy progressive experience that saves food for the betterment of society.
Even though we have the technology, we are still wasting food. To combat food waste, Kavita Shukla spearheaded a major initiative.
Read More: Olio: Free Food Sharing App fighting with Food Wastage
