Are you a startup with a great idea, a business owner, or a blogger?
You have great ideas, services, and products to share, but do you often feel lost and in the middle of nowhere in the web world?
To run a successful venture in the era of digital marketing, it’s important to be found. As per SEOTribunal.com, Google handles nearly 3.8 million searches per minute across the globe.
Therefore, it’s important to learn about SEO techniques to increase traffic to your website by gaining a higher ranking in search results.
With SEO, at times, being super complicated, it is necessary in today’s highly competitive world to build a website intelligently both for users and search engine robots to improve ranking.
However, the productivity of your business can be accelerated if the SEO tactics for better search engine rankings are followed.
The tactics for better search engine rankings:
1. Content is the King – When we say this, we ideally need to focus on the quality of the content, which must be unique and relatable to the end-users.
Quality content with relevant keywords attracts more readers and automatically increases traffic, resulting in more searches by search engines.
Post long content with relevant images that silently talk about the content and create a visual impression. It should have headings and subheadings for the paragraphs, and better still if it has keywords.
2. Usage of target keywords: Keywords define your product, service, or business in the most relatable way. It’s important to place the competitive keywords related to your business strategically at the beginning of the title tags to gain prominence in the search.
The ideal place to use target keywords in an article is in the first 100 words. It helps search engines understand the relevance of the search and aids in finding it faster.
3. Competitor Analysis – An extensive research and analysis of the competitors relating to industry, demographics, and keywords will be beneficial to understand the reasons behind their success and also subtly talk about their weaknesses where you can have an edge.
To gain momentum in this research, it should focus on the analysis of the keywords (keyword usage by the competitors), link building analysis (to understand the site’s SERP ranking and help to determine competitors’ performance on fronts such as origin, number, and anchor text), and competitor content analysis.
4. Analyze your backlinks: Backlink analysis helps to determine which site tends to drive high-quality traffic. Some backlinks are valuable, so it’s important to monitor their performance.
On analysis, if certain links are found not to add value or to penalize, then those can be removed to enhance site performance.
5. Optimize Mobile Search: The world has now shifted to palms from desks, and every piece of information is available at the click of a button. The mobile search market has grown rapidly as anticipated, and now it’s important not only to look technical and contemporary but also that the site should upload fast and not frustrate the end-users, prompting them to leave.
6. Secure HTTP – Protecting a site from encryption has benefits, including improving ranking, being one of them. Visitors like to visit websites that are secured, as this builds trustworthiness.
As Google recommends secured sites in search results, there are more chances for your website to be found. Security and privacy are also maintained by securing communication between the parties, and the chances of third-party damage to your websites are greatly reduced.
7. Usage of structured data: Formatting your website’s code into a uniform layout helps search engine crawlers index your site. Maintaining a structured format helps the machine not make errors or omit data while indexing.
A site with structured data enables the web crawlers to pick up a richer amount of data as it is in the form expected by the machine.
The Best SEO tools to accelerate productivity:
1. SEMrush – It is one of the most popular marketing and SEO platforms. It has a range of tools and services that provide a holistic view with extensive details on a website’s performance.
It not only provides SEO solutions but also takes a step further by providing advertising strategy reports, social media marketing support, PR tools, and content suggestion and curation services to add on.
2. Spyfu: It is considered to be a one-stop solution for all the information that is required to be known about a competitor. From detailed keyword research and backlink analysis to organic vs. paid search traffic analysis, SpyFu has covered it all.
Using a premium tool like this ensures saving on time and labor that goes into intensive research for SWOT analysis of your competitor.
3. Ahrefs: though it specializes in the competitor analysis and keyword search, it helps to bridge any gap that is there in the current SEO tool suite.
It also helps with link-building content research as this helps to determine what’s trending and how to incorporate it successfully and integrate it to make high-performing keywords for the content.
4. Pro Rank Tracker: This tool monitors the performance of your website not only in global rankings but also in local and mobile search rankings.
This helps to analyze the steps that need to be taken to improve your search performance. It can be used extensively to track your website’s ranking right across various geographical zones, from regional rankings to individual city rankings.
It is incredibly beneficial for small and local businesses that want to focus on SEO for their local area.
5. Google Structured Data Testing Tool: This free tool helps in analyzing quickly the website’s code and identifying errors or points of concern.
An intuitive data structure tool like this ensures back-end support and helps site crawlers easily navigate and index a site.
6. Other Specific Tools: These tools are essential and should be used strategically when developing a website. Tools like Majestic or Moz Open Site Explorer can help you conduct a thorough backlink analysis on your website.
Keyword suggestion tools such as KeySearch, Moz Keyword Explorer, or Google Keyword Planner provide great suggestions that are relevant to the content.
Final Words
In the vast ocean of information, it doesn’t feel like being in the middle of nowhere. It’s important to be found, and as web pages are very critical to our business and recognition in the web world where we leave our digital footprints, it’s important to build them tactically with relevant keywords.
Now, since you know some of the best tactics and tools, work on developing a robust long-term SEO strategy.
“Learning from each other marks a sign of growth and development.”
Do write in the comment section to add on to make this more enriching!
Read More: Top Essential Tools Required for Blogging (Must Have)
