In India, obesity is growing at an alarming rate and has led to serious health problems such as diabetes, hypertension, heart diseases, etc. Junk food, uncontrolled alcohol consumption and a sedentary lifestyle mainly account for the 20% of the country’s population to put on weight.
India is either known for malnutrition or the land of obesity. There is no middle ground where people focus on their health and fitness goals. But, what do people do nowadays? They lose weight to gain more weight. Fitness is about taking small steps to create a healthy lifestyle regularly. It should be instilled deeply in daily habits.
Founded
In April 2019, Chandigarh-based startup Fitelo was helping people to lose and stay fit in the long run. A committed team of 50+ dieticians, nutritionists, and doctors offer customized nutrition and lifestyle management plans with its AI-enabled application Fitelo.
About the founder of Fitelo
In 2016, Mehakdeep Singh (Mac) started his journey as a dietician from his home in Chandigarh.
In 2018, Dietician Mac’s social media page started to grow.
Mehakdeep met with his childhood friend Sahil Bansal at an event in 2019. They exchanged their idea and came to terms with the concept of achieving long-term fitness by building habits and lifestyle modifications. They agreed to take this vision to the public.
In April 2019, Fitelo as a brand launched.
Vision and Mission of Fitelo
Vision- The vision is to make health and fitness a part of everyone’s day to day lifestyle.
Mission– The mission is to help 10 million people to achieve long-term fitness from the comfort of their home or office.
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How does Fitelo work?
Fitelo is a subscription-based app that works in the ‘Weight management and ‘Disease management category. As soon as a user buys a plan, a personal health coach is assigned who performs a complete checkup of the body through an online counseling session.
With an AI-enabled platform, the Company is helping the clients develop a better understanding of their habits and how they can positively impact their nutrition and lifestyles. Users can also track their daily progress such as diet, body measurements, water intake and activity.
The programme doesn’t recommend any gym equipment or supplements. There is no fad diet to follow, and it doesn’t even tell users to count calories or weigh their food.
Investment, Success and Competitors
The founders Mehakdeep (Mac) and Sahil started with an initial investment of 1-2 lakhs per head. From the very beginning, they are taking profits.
In more than two years, Fitelo team has grown from two to 90 employees and serves customers in 15+ countries. It claims that its content reaches 50 lakh people every month. 1 lakh people with 10,000+ clients currently follow Fitelo.
Globally, Fitelo competes with a company like Noom. In India, its competitors are HealthifyMe, Cure. Fit, Fittr, Possible and many others.
Expansion plans
In the upcoming years, Fitelo aims to be the one-stop solution for people taking the route of sustainable and natural fitness. It plans to generate a revenue of 9-10 crore in FY22 (Financial Year 2022). The startup is looking forward to partnering with strategic investors to reach the milestone this year.
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