Author: Sangita Sen

The new generation Bengaluru-based FinTech startup OKCredit was launched in 2017. They drew the focus on the segment, which usually goes unnoticed. It was small businesses that did business on credit and had to maintain books of accounts manually. The founders noticed the gap in the market and introduced an app that would record and keep all the transactions, thus keeping it transparent and hassle-free for both the business owners and end-users. These modern days FinTechs offering Software as a Service (SaaS) have had tremendous growth in the past 5–6 years and are currently valued at $31 billion and have a projected growth of $84 billion…

A serial entrepreneur since his teenage years, founder and CEO Bhupinder Madaan of Theka Coffee had one mantra in life, and that is, – ‘never give up. Since his early business days, he learned that great business ideas evolve by finding a gap in the market. To achieve success, it’s important to provide services to bridge the gap.  This 100 percent pure, handmade coffee manufacturing firm, serving freshly brewed Arabic coffee in a beer bottle at 100 rupees, appeared on Shark Tank India to raise 50 lakhs against 10 percent equity. Though the sharks gave a miss in investing in the venture, it was the turning point for Theka Coffee.  Many investors…

What is a logo? Is it just a graphic identity of the brand? A logo is more than that. It can be an image, text or shapes, or a combination of all which connects the target audiences with the brand. It creates a great first impression and connects with the customers emotionally to build brand loyalty. Logos intelligently designed subtly tell a story. Here we are now to listen to the 8 interesting stories that these logos tell: Microsoft In today’s world, it is one of the largest technology companies. The company was formed in 1975, and the name comes…

Organic food and clothing have become increasingly popular as a way to reduce carbon footprints and heal Mother Earth, but Neeman’s, a Hyderabad-based footwear brand, took it a step further. In 2018 when it became the first startup in India to launch eco-friendly shoes made from natural, biodegradable, and renewable fibre. To date, Neeman’s has recycled 1 million plastic bottles and converted them into footwear. The revenue growth of the Indian footwear industry is expected to reach 8% to 10% year-on-year in FY23. The global consumption of non-leather footwear is 86%, and India is the second-largest consumer and producer of non-leather footwear, with a…

Are you looking forward to a dream job as a coder? Along with your proficiency in programming languages, do you have a natural curiosity and problem-solving ability? According to the Bureau of Labor Statistics (BLS), there will be a 17% increase in software developer jobs and a 27% increase in web developer jobs by 2024. The projected growth of employment in computers, information, and technology is predicted at 13% from 2020 to 2030, which is likely to add 667,600 new jobs to the pool. It’s also important to remember that if you’ve successfully programmed projects in a crowd of thousands,…

It took five years after receiving seed funding of $1.2 million for Hasura to turn into a unicorn. In Series C funding led by Greenoaks, the GraphQL innovation leader raised $100 million, eventually making Hasura a $1 billion company. The Bangalore-based company, which has its office in Silicon Valley, witnessed a massive surge when there were 2 million downloads in the first year since its launch.  Not only among early-stage open-source projects but also some of the world’s most powerful corporations, it was gaining traction. What unanimously worked in favor of Hasura was the platform providing an improvement in developer…

 Are you into the e-commerce business, which has laid a strong foundation but cannot scale it beyond a certain point? Are you finding it difficult to understand your current position in the market? A boom has been seen in Direct–to–Consumer (D2C) market owing to the pandemic, as the entire nation was forced to pillion on the online platform for their various needs. India is one of the largest global retail destinations with over 1.35 billion potential customers and, by 2025, foresees a growth in the market size of over $1.7 trillion.  Though the opportunities are immense in a highly competitive…

The Chinese tech company, the world’s biggest smartphone company, will finally let us know the official launch date of the Xiaomi 12 Pro 5G in India: April 27, 2022, on its Twitter account. It will be sold on Amazon, the e-commerce platform. There is an ardent fan following for Xiaomi, which is on its way to gulping down the global smartphone market by giving tough competition to Apple and Samsung. With its cutting-edge technology and reasonably priced products, it’s no wonder it’s the smart kid on the block to grab all the eyeballs. Xiaomi 12 Pro 5G has already made…

Matches are made in heaven and this was a match between passion and dream for the fashion industry when it found the perfect partner with a keen interest in the e-commerce business.   The founders of Berrylush, Anusha Chandrashekar and Alok Paul, also married each other’s interests and thus evolved a brand that makes every woman look beautiful at an affordable price with authentic Indian products.  Since its inception in September 2018, the Noida-based e-commerce startup for women’s apparel has sold over 3 lakh units of products in the period leading up to January 2021. The duo successfully steered Berrylush to…

Oxyzo began as a digital lending platform for OfBusiness in 2017 and after raising $200 million in Series A funding, the company’s net worth soared to $1 billion as it emerged from the shadows of OfBusiness. Raising an enormous sum in a Series A round, Oxyzo certainly bagged the credit of being the first Indian startup led by a woman to raise such massive funds. Being the chief arm of OfBusiness, it evolved to be a tech-enabled financial solution provider catering to the needs of small and mid-sized enterprises. In 2022-23, India’s projected economic growth will be between 8 and…