Failure is regarded as a social stigma. Success is credited to the company as a whole but, failure is attributed to an individual. This attitude needs a drastic change. Everybody talks about the success of a company but, nobody wants to get into the details of failure. The success of any startup can be dicey, but the thought of failure may turn this opportunity into a misfortune. About a Failed Startup D: FY In 2017, Prashant Desai launched the Indian sports brand D: FY. He simultaneously opened 17 stores in seven cities and featured celebrities like Anil Kumble and Farhan Akhar. He also partnered with Amazon for online selling.…