A few weeks ago, Amagi announced that the cloud-based media SaaS technology company, raising $95 million, which was driven by Accel in a funding round. There have been some big investors, like Norwest Venture Partner and Avataar Venture.
This latest investment brings more than $1 billion to Amagi, creating the Unicorn, and it is the highest valued media-tech company in the world.
About the company
Amagi Media Labs Pvt. Ltd. is a media technology firm headquartered in Bangalore, India. It also operates in TV advertising and cloud-based broadcast infrastructure.
The founder’s name is Bhaskar Subramanian, Co-founders Srividya Srinivasan, and Srinivasan KA, founded in 2008.
Amagi has started to set up a regional firm for the advertisement of all the national channels in a cost-efficient way.
Operations spanned 35 cities in India in 2012. And after this Amagi broadcast, the Rolex Grand Prix was live on country TV using a non-satellite setup.
Amagi’s Business Model
As you know, Amagi operates under a SaaS (subscription as a service) model. Customers pay on a per-month basis for the advantage of our technology. The fee depends on the parameters of news content and lives sports: graphic SD, HD, Ultra HD
Investors and Partners
They received funding from the Mayfield Fund, which is invested by Premji and Nadathur, as I mentioned earlier about investors and partners.
In 2016, Amagi partnered with the Zixi platform to set up IP contributions so they could stream their cloud-based playout platform.
Amagi partnered with the Times of New York for a geo-targeted TV ad network advertisement and some of the other partners are also here, like Zee, Viacom18, and B4U.
The Amagi technology is so helpful for the media company that creates, distributes, and monetizes streaming content.
Their service is rising as consumers worldwide are blind to movies and TV shows because the pandemic provides them with a booster. The startup clients are NBCUniversal, CBS, USA Today, and Japan’s Rakuten Group Inc.
Funding
The investors know about the company and have heard success stories about its promises. So we are looking forward to understanding them for the B2B Saas landscape to successfully navigate the market and position ourselves for sustainable success in the coming year.
Subramanian began his work in cloud-based ad platforms where the consumer would move their services and the broadcast would adopt its pay-as-you-go software model in 2015.
So the funding of the company will set up for the acceleration of the business expansion, both in terms of Amagi’s international footprint and the product portfolio in the current media and entertainment (M & E) market.
Amagi is a leading and booming company nowadays, taking the M& E industry to new heights of technological innovation and strategic growth.
Services and Future plans
They have two-line services. The first is the Geo-targeted TV ad network. And the second one is called ” Channel Playout, “ “Content Regionalization Platform, “ and ” Over-The-Top (OTT) ad insertion platform”.
It provides end-to-end cloud-managed live and on-demand video infrastructure in over 40 countries, like Toronto, Los Angeles, New York, London, Paris, and Singapore.
They are broadcasting operations in New Delhi and an innovation center in Bangalore.
Recently, they have launched in Australia and Eastern Europe and are planning to launch in South Korea as well.
Conclusion
Amagi is a media technology company. It is good for companies based on media and social networking. Their startups are spread all over the world which is good for India.
It will be good for it their companies and customers so they will get successful in the company.
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