The digital space is on the apex transition point from the attention market to the creator community, where the focus from advertisements shifts to the digital performers to provide their valuable content on a stable and democratized platform.
The digital space has undergone some major phenomenal changes in the past decade, which have changed the focus from the market to the customer and provided healthy competition to tune in with the consumer’s needs with a long-term vision for the future.
This Monday, Adobe launched Creative Cloud Express, which provides a unified web platform to the content creators and springs out many more opportunities for the upcoming artists to create artistic and valuable content.
It is a free app available for use on the Microsoft store, google play store, and Apple app store which will help express creativity with more than 2000 high-quality adobe fonts, thousands of templates, and 175 million Adobe stocks authorized images. The medium will form the base for a rich engagement with multimedia content, from invitations and banners to logos and flyers for posts and stories.
Scott Belsky, Adobe Chief Product Officer and Executive Vice President on the launch of the Creative Cloud Express said that people are building their personal and professional brands in this unique era.
They are happy to launch a unified platform where a simple basic idea can turn into a great one by undergoing the process of creation, collaboration and sharing for everyone to access. Creative cloud Express works on a drop and drag option making content possible as easy as it can be and hence empowering creators.
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Creative cloud express marks the beginning of a new journey for Adobe, where they first time introduced a creator web platform. With the application, the company supports the creator market and promotes and supports their needs, Adobe Chief Commercial Officer and Executive Vice President David Wadhwani say.
At first, the application might look like Canva in its use and availability. Still, creative cloud express is more appealing as it offers a lot more features of Adobe fonts and stocks, photography templates, and professional typography on a single platform. These added features give creative cloud express an edge over other unified multimedia creation platforms.
Creative Cloud express offers additional features like advanced search, shared templates, shared brands, “Quick Actions” powered by Adobe Sensei.
To cut the background from a photograph and trim, crop, merge them into Gifs, converts them into pdfs with a few easy drop and drag moves. Manages social media profiles using ContentCal features.
The tool is meant to cover all kinds of working and learning populations, from students for creating a presentation and their projects to social media influencers for creating the content as systematically and creatively as possible to gain views.
To small business owners for the promotion and business involvement with the larger audience who are looking for an easy-to-use template for the promotion of their business and products, Adobe said.
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