What is a logo? Is it just a graphic identity of the brand?
A logo is more than that. It can be an image, text or shapes, or a combination of all which connects the target audiences with the brand. It creates a great first impression and connects with the customers emotionally to build brand loyalty. Logos intelligently designed subtly tell a story.
Here we are now to listen to the 8 interesting stories that these logos tell:
Microsoft
In today’s world, it is one of the largest technology companies. The company was formed in 1975, and the name comes from two words – microcomputers and software. The logo of the company has gone through four changes, and in 2012, a major overhaul took place where the Microsoft employees created the current logo. The logo appears in the Segoe UI font with four colourful boxes on the left-hand side of the word Microsoft.
But did we ever spare a thought to think about what these colourful boxes reveal? The four colourful boxes of different colours form the window representing Windows – one of the most important products of the company.
Also, according to some, each coloured square has its own individual story – where the red square represents PowerPoint, the green square represents Excel, the blue square represents the word, and the yellow square represents outlook.
A simple, intelligently crafted logo revealing its chief products, curates the Microsoft logo.
LG
The popular consumer durable brand LG has a memorable pink and white logo. To give a human element to the logo, the letters L and G are carefully placed inside a circle representing the human face. The philosophy of the brand is humanity, and this is very well depicted through the logo.
The circle represents the world, and the dot and the letters inside depicting a smile with a wink symbolize youth, future, humanity, and technology.
It also depicts the effort taken by the brand to keep a close relationship with customers around the world. Through its logo, the brand communicates the silent promise to be by the side of the customers always.
Sony VAIO
Sony as a brand is known across the globe for technology. If we take a closer look at this intelligently crafted logo, then it has a deeper meaning. Sony VAIO stands for Visual Audio Intelligent Organiser.
The Sony VAIO logo was conceptualized by Teiyu Goto and represents the integration of both analog and digital signals into their products. At a closer look, the letters V and A in continuous typography represent the analog waves, and the slightly bent I and O represent the digital technology or the binary numbers, which are the combination of one and zero.
The pronunciation of the abbreviation VAIO was similar to that of bio, which meant the life and future evolution of the product. It is depicted by violet, and the initial range of products was violet or had violet components.
Welcome Group, ITC Hotels
ITC Group ventured into the hospitality industry in 1970 with its chain of hotels and named it the Welcome Group. It was then designer R.K. Joshi cleverly designed the logo for the Welcome Group with a theme which is truly Indian.
To prevail in the Indian ethos of a culture where we greet with namaste, the letter W was carefully designed to represent a folded hand greeting and welcoming through the door.
Dabur India
Trusted for over 100 years, the old logo of the brand dealing with ayurvedic products was a banyan tree, symbolizing trust and quality associated with its products.
The company now deals with consumer products as well along with its ayurvedic products. Therefore, it was important to give the brand a contemporary outlook. While keeping the essence of the old logo, the tree in the new logo has undergone a transformation, reflecting what the brand now stands for.
The trunk of the tree represents the three people, with their arms raised as a sign of achievement. The broadness of the trunk represents stability and people of three different age groups.
The vibrant colour scheme and the leaves represent growth, renewal, rejuvenation, and vitality, resonating with youthful modern India.
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Evernote
True to its name, the brand was created in 2008 for storing notes in text prints, images, audios, web pages, and manuscripts. The initial logo had the words written with a capital E and a capital N to depict the two separate words and the purpose of the brand, but then it became simpler with time.
The logo was crafted carefully with the image of an elephant to present the magnitude of notes that can be stored. Like how the elephant has a huge memory and never forgets anything, similarly, huge notes and data can be stored in this app.
Xiaomi
The brand Xiaomi came into existence in 2010. Originally, the logo was in Chinese hieroglyphs. The electronic brand dealing with high-tech products soon crossed the borders to reach out to the global market.
While it was easier to pronounce the name in Asian countries, it was problematic for others. Therefore, a shorter version was chosen and MI became popular.
But people started identifying these as two separate brands. The latest logo has the word Xiaomi added next to MI in the orange box to denote the oneness.
The Xiaomi logo features MI at the center of an orange box. The letters M and I are written in unusual patterns, keeping a resemblance to the Chinese hieroglyphs in the initial logo. The letter M looks like a doorway to the world through which it will help all to access its technology.
MI, though, stood for mobile internet as explained by the brand, but it is also the abbreviation of the word “Mission Impossible” – which the brand had to face in its early days. It was getting extremely difficult for the brand to get a trademark until the company purchased the mi(.) com website. The letter M is also designed uniquely.
Unilever
The “U” logo of the popular consumer brand Unilever looks like random doodles on the letter U, actually representing its vitality mission. Those are 25 unique icons representing what the company stands for.
The unique icons represent sustainability, freshness, paradise, creativity and hard work, fresh ingredients, primary natural resources, growth, science, sensitivity, bioscience, and a few other things that are mentioned.
It also represents the symbol of love and cares that the company promises to its consumers, through small, little steps taken toward well-being.
Conclusion
The logo has a story to tell. It is only when we know the story that we can resonate with the feelings of the brand and what they stand for. It helps us to associate with their service, distinguishing them from their competitors and creating a separate identity.
