The chain of the Tata Group is planning to launch a Super App called “Tata Neu” on the 7th of April. The company has represented its app on its Google Play Store page. For the past decade, Tata focused on making multiple lags in performance.
Tata Neu is an excellent software to compete with American e-Commerce Giant Amazon, as well as Indian Giants such as Paytm and Jio, which are striving to achieve new heights in the legacy business.
What will be in this Super App?
This Super App contains everything from gadgets to groceries to gateways. You can use Tata Pay to pay for online payments, store purchases, bills, and many other things. And users earn points when they buy something, book a flight, and do a variety of other things.
How will it be beneficial for the users?
Tata Super App will become well-known for all of the companies that are now providing online services to users, and Tata Neu will provide stiff competition to their offerings.
This app includes brands such as Big Basket, 1mg, Taj Hotel, Croma, and AirAsia, as well as Titan, Tanishq, Cliq, and Starbucks.
They have a new loyalty program service where customers earn many points (redeemable for any other purchase).
Is it worth it for users?
Yes, it is worth it because, as you have read on the first two topics, you will get what is in their app and how they are beneficial for the users.
You can pay your payments in multiple Tata brands’ apps, websites, and stores using NeuCoins, UPI, cards, and more.
They have been creating or building core services like digital payment, food tech, e-mobility, social messaging, online shopping, and others.
Super App – Pros and Cons
There are some pros like Tata Neu is offering to send money and pay bills, such as broadband, water, and satellite TV bills and loans.
Tata Group is planning to offer new services like NEU licenses to build and take advantage of an Indian Payment Infrastructure.
And some cons are also here: the app is very buggy and very slow, and the assimilation point to the different Tata services as a means in the app browser sometimes it has been seen on desktops and smartphones.
Overview
So, in my opinion, if you are a loyal customer of Tata brands, Tata Neu wants to acknowledge you. For the first time in India, you can use your rewards for all brands.
They have NeuCoins, which you get with each purchase of Tata brands, for cashback and discounts. There are customer chat services too.
Overall, this is a great app. The app’s design is excellent, including the transactions and navigation.
Tata Group has already invested billions of dollars in this app. They offer incentives such as discounts and membership points to encourage customers to use this app.
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