When it comes to wearing jewellery and beauty products, things have changed a lot since ancient times. But the way women think about beauty products hasn’t changed, and they still like to carry beauty products.
Girls and women make different plans to use beauty products depending on events, fashion, and occasions.
MyGlamm – Work as an Influencer
MyGlamm is a direct-to-consumer beauty brand that offers various online products. All products are branded and offered by the company.
The company uses various commercial strategies with technology, content, and social media to influence people to purchase their products.
Women are greatly attracted to branded products. Because, in today’s world, everyone wants to be associated with a brand.
About MyGlamm
MyGlamm was started in 2015 by Darpan Sanghvi, the Founder, and CEO of MyGlamm, with his core team.
Priyanka Gill and Naiyya Saggi were co-founders of MyGlamm. Its headquarter is located in Pune, Maharashtra, India.
The latest funding for the company was $47.14 million before 7 months ago. Being a Popular Company, it has associated with investors like Amazon, Wipro Consumer, Trifecta, and Strides.
The company offers a Large Beauty Product Range
When it comes to beauty products, every woman and girl has her own preferences. MyGlamm offers a variety of products to suit the needs of women, including metallic lipstick, Hi-Shine lipstick, lip gloss, lip stain, and many more.
In addition to lipsticks, there are a variety of other cosmetics available, such as face sets, eye shadow, hair accessories, nail polish, and nail lacquer.
Brand Ambassador of MyGlamm
TV actress Shraddha Kapoor is a brand ambassador for MyGlamm. She has also invested in this brand. As a brand ambassador, she wants to message the community and assert the naturalness of products.
Shraddha Kapoor launched ‘My SUPERFOODS‘ Kajal contains no parabens, mineral oils, or other nastiness and is long-lasting and smudge-free.
Connecting people digitally
MyGlamm is building great products by connecting customers digitally. Due to the high quality and attractiveness of the brand, this company generates good revenue and establishes a strong presence in the market.
As flower fragrance attracts people similarly the MyGlamm products are attracting the people due to their brand value.
The Journey to Becoming a Unicorn
MyGlamm, known as Good Glamm Group now, has become India’s first beauty commerce startup to turn into a unicorn after raising $150 million in a Series D funding round.
This company is working at a fast pace. Due to a strong portfolio and additional funding, the company has been added to the list of unicorns.
Conclusion
MyGlamm is one of the fastest-growing companies in the world due to its accessibility and several unique beauty products, as the FMCG (fast-moving consumer goods) sector generates a greater share of revenue than other sectors.
It is said that beauty is nothing more than a form of influence. After implementing its social media strategies, this company has developed into a model within the fashion industry.
Read More : How Nykaa becomes Successful Billion Dollar Beauty Product Brand
