Bengaluru-based Mensa brands is an investment firm that helps entrepreneurs with a great idea by providing them with a global digital platform to widen the scope for their business. Founded in 2021 by a group of amazing leaders Ananth Narayan, Aniket Nikumb, and Pawan Kumar Dasaraju.
The brand has become profitable in the beginning six months and will continue to succeed. It has earned the fastest unicorn status in the six months of its launch.
Mensa works by calling out the young entrepreneurs to scale up their businesses on their digital platform and launch them domestically and overseas as well.
Widening the scope to fashion, beauty, personal care, and household categories, Mensa has housed about twelve brands running profitable and is working strong to stay the same and go big.
THE FOUNDER OF MENSA BRANDS
Ananth Narayanan has led the leading brands like Myntra and Medlife and is a board member of Marico. The brand is based on the frame of a New York-based e-commerce Thrasio style and will acquire the small retail brands and will scale them up.
The U.S based Thrasio, which picks up merchants from the Amazon list and has already taken more than a hundred sellers, is also planning on entering India.
BUSINESS MODEL
Mensa’s firm model includes investing working capital and equity from other D2C startups and scaling their business on the digital platform. The platform actually helps to increase growth, access to the international market, technology, supply chain, product.
Total funding of about $218 million, Mensa has entered the unicorn market in just six months. The fastest company to hit the threshold after closing the $135 million Series B funding.
The company is planning on closing twenty new deals. The existing investors are Accel Partners, Tiger Global, and Norwest Venture Partners.
ACQUISITION
Mensa Brands has recently acquired a leather brand Estalon and has marked its fifteenth buy for an undisclosed amount.
Estalon is a family-owned firm that has run through three generations of their family with their ever-strong leather product line. The line has decades of experience in manufacturing, and now they have Mensa with the technology and strong digital access to the world.
The founder and CEO of Mensa, Ananth Narayanan, has marked a timeline of three to five years to achieve a high growth rate of about five times.
Earlier, the brand has acquired Mumbai-centered home décor brand Folkulture, and in the same month, they acquired High Star of the same category, Home décor and kitchenware.
In the end, Mensa Brand also has more than sixty years of e-commerce expertise and a team of passionate and growing operators who know their work and all belief in growth.
The team brings superior technology and execution to help and get the local retail business on the front and help them scale up.
Mensa is a house of brands and has the vision to create something like a modern age Unilever or an Inditex. This time is best for the emerging companies in India, and the brand looks forward to assisting them in growing a future and widening it domestically and internationally.
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