With the future of all things gradually turning towards technology, it is no surprise that our main mode of transport is going in the same direction.
From the conversion of usual petrol and diesel cars to hybrids and electrics, the future of motorsports seems to favour a more eco-friendly demographic.
This brings us to the TVS Motor Company and BMW Motorrad. On the 15th of December, they had announced that they are venturing into electric vehicle production along with their previous collaborations. This will lead to the advancement of the automobile market in India.
What it Means to TVS – BMW Partnership
In layman terms, this means that products with new-age technology will be developed and machined by both companies, and the distribution will be mass-produced globally.
TVS will handle the engineering aspect with the goods design, manufacture, and supply, which will be economically beneficial to both companies.
The main idea is to revolutionise and reshape everything we know about the automobile industry, and such change can be brought by making everything electric. Such is the philosophy of Sudarshan Venu, the joint managing director of TVS Motor Company.
What is Being Offered
So far, what is being focused on is mainly two-wheelers. It’s starting with electric motorcycles and scooters, with many motorcycle companies such as HeroMotoCorp investing in EV start-ups to produce the same. Currently, TVS iQube, one of its kind electric scooters, is available for sale in the Indian market.
Three other purchasable models are the BMW G 310 R, BMW 310 GS, and TVS Motor Company’s TVS Apache RR 310. These models have received positive reviews, and its sale has rendered impressive profit. On the other hand, electric vehicles are still a work in progress and are expected to be open for business in early 2023 officially.
Of course, the construction of electric motorcycles comes with minor issues, such as being heavier than a usual fuel motorcycle with respect to the power to ratio balance. Therefore while developing the EVs, they will have to remember that it will require a larger battery.
Why EVs
Besides its environmental factors, the reason for the production of EVs in India is twofold. Besides reducing fuel imports and pollution globally, EVs are a worldwide money-making business, which is why TVS have invested ₹1000Cr to build its electric portfolio, expansion, and marketing.
This is also the reason why motor companies all over the country are going into partnerships to produce the same. Some companies worth mentioning include Mahindra and Tata.
So overall, this joint alliance was long overdue; since they have already produced two-wheelers, the next step is logically to produce vehicles. Only time will tell how the Indian public takes to it and determine how well the EV business will flourish in our country.
Read More: Toyota to invest $35 billion in 30 battery electric vehicles by 2030
