These days with practically everything being digital and online, the concept of content marketing has become very popular and a beneficial line of work for promoting businesses such as startup companies and growing traffic and building an audience for your content.
A significant part of content marketing is blogging. To blog, you need to write articles. These articles are on specific topics to which tags or keywords are added to increase search engine optimization, making the blog more visible when the viewer searches it.
Other tools also go into this, for example, adding infographic pictures, grammar corrections, affiliate links, and analytics.
Essential Blogging Tools Every Blogger Should Use : –
Google Trends
We start with one of the most valuable tools for blogging which involves keyword analysis. What it basically does is assist you in finding the most trending keywords, which will help make your articles more relevant and eye-catching and more likely to appear higher up in search results attracting more readers. The best part: it’s free and legitimate. Just sign up.
Canva
This tool is more valuable when it comes to illustrations and digital designs. Suppose you want your blogs or article to look more presentable while adding visuals to what’s been written for readers to understand better. In that case, this tool is perfect and free, easily downloadable on iOS and Android.
Grammarly (Professional Blogging Tool)
Not just limited to use by students for essays, Grammarly is a good tool for any errors made unknowingly while writing articles and providing better vocabulary to make your articles more appropriate and professional. It’s also free and installable on both phones and laptops.
Yoast SEO for WordPress
If the platform you’re using for your blogs is a WordPress site, a trusted and well known one, then Yoast is the perfect SEO tool for it. The basic features for free, it offers you to edit your title and descriptions for posts, sitemaps for indexing, previewing your search snippet on google etc.
BuzzSumo (Content Research Blogging Tool)
A content research tool currently shows you a list of the most popular and trending blogs on specific topics, which gives you insights for creating your own blogs. It also allows you to keep track of your blog’s activity after being published, which is super beneficial for marketers.
ConvertKit
This tool is specifically used for email marketing and revenue generation from email lists as soon as your business increases, and you start investing.
It is not free and is US-based, but very beneficial once you do pay as it enables building your email list, setting up automated emails, templates and more. It is also compatible with WordPress and integrates directly.
Skimlinks
Finally, we have a tool that’s very important for affiliate links. Skimlinks is a monetization platform for commerce-related content, and you have to sign up and get approved. Each time you add an affiliate link to your blogging site, you get a commission from it, meaning you are generating income from it.
Still, once that happens, you gain access to features such as an editor toolbar, which helps you find out how much commission you’ll receive from a merchant website and their trends and performance and products generating more commission inactive merchants.
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