FreshMenu is a cloud kitchen business model started in 2014 by Rashmi Daga. The FreshMenu application brings fresh meals prepared by Chef. A cloud kitchen called a Ghost or virtual kitchen, having no such physical space for dine-ins.
The company delivers 12000 orders per day, which is the main reason for their increased customer base over the years.
The firm earned overall revenue of $ 1.4 million in 2019, compared to its $1.2 million income in 2018.
” The main aim behind the name and concept of this business was to provide a freshmenu each day for the customers. “
FreshMenu Company Information
Revenue = $ 19 Billion
Headquarters = Bangalore, Karnataka
Latest Funding = $ 2.94 million ( Lightspeed ventures )
” Each client can taste a different dish and unique flavour every day with this innovative concept. “
Fundings & Investment
Funding Money Raised Lead Investors
Series A $5M LightSpeed Venture Partner
Series B $17M Zodius Capital
Venture Round $500K LightSpeed Indian Partner
Over 1000 employees work at FreshMenu. They also provide a takeaway option in many of their outlets. They immensely focus on their food technology and keep it as a priority even before the profits. Their funds are predominantly invested in marketing their food products and discounts for the public. Their deliveries are based in Delhi, Gurgaon, Bangalore, and Mumbai
The food ranges from the delicious chicken wrap, paneer, healthy food like Quinoa, burgers, sandwiches, muesli yogurt parfait, and much other flavoursome awesomeness. Each cuisine around the world is available on its menu.
What made FreshMenu gain success?
In a country like India, the chances of startups to succeed and sustain themselves in the competitive market is less than 10%. In such a scenario, FreshMenu supported and gained immense popularity with its three core practices: Outside in, less time on emails, and problem-solving.
- The company always made time for creativity and carved time thinking about the solutions towards significant challenges, and came up with scratch answers.
- The owner of the company highlights that emails cannot provide quality answers to every customer instead of listening to people and being with the team for growth.
- Problem-solving is better done when face-to-face conversations happen with the customers or People.
- Third-party suggestions are always fresh and open to new questions and advice.
” The entire lighting and design experience at their outlets provide a unique space different from people’s busy lives. The area is furnished with great vibes, easy ambience, and faithful to its origin.”
Awards and recognitions:
- Rashmi Daga, the founder and CEO of FreshMenu, won the ‘Women Ahead’ award in 2018 for her successful and unique startup.
- Forbes India published an article on FreshMenu and Rashmi Daga for her immense contribution to the startup sector.
- She is also among the top 10 leading women entrepreneurs in India (2021).
FreshMenu is a meaningful example for all startup companies. One always has to keep pace with the technology to succeed and satisfy customer demands.
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