How Urban Company becomes Successful On-Demand Service Company?

By Maisia Sulthana M RSep 9, 2021Updated:Dec 29, 20211 Comment3 Mins Read

Urban Company, founded in 2014, was earlier known as UrbanClap is in UAE and India. The firm initiated to provide intangible and tangible home services to its customers. It changed its name and, with its umbrella brand, apprehended the organization’s ambition to be a free marketplace with leadership and global impression across their endless service options.

Most of the companies that are too stereotypical in India were only experienced. A population aged 40-60 are considered perfect to begin a new company as they would have witnessed the organization’s ups and downs. In this case, the start-up was initiated by Varun Khaitan, Raghav Chandra, and Abhiraj Singh Bhal, which turned out to be marvellous.

At-home services you never heard of!

The services offered are versatile from:

Makeup, Salon, Unisex grooming, Massage all these at home.

They also have plumbers, electricians, professional painters, and deep home cleaners.

Their services fascinate not only women but also male clients. The company has come across phases from immense business survival issues to top-quality services. A survey conducted by Prof. Rajni Pathak and Prof. Punam Salaunke on customer expectation and satisfaction level at UrbanClap on the sample population at Pune found that more than 62% opt for urban co services from their site or application, which sounds great. Other questionnaires proved that this start-up provided top-notch satisfaction to the clients.

79% of the sample population gave five stars to their service.
77% were of the agreement that the service providers are rightly informed about their work and provide hassle-free services to the clients.
80% highlighted their immense caution taken towards hygiene.
Unlike random beauty parlours or spas, the purveyors got their complete kit.

Which cities in India avail Urban Company Services?

Initially, a total of 14 lucky cities and their population can get these services starting from the top of India, Ludhiana, Chandigarh, Delhi, Vadodara, Jaipur, Lucknow, Pune, Mumbai sliding down towards Ahmedabad, Vadodara, Bengaluru, Hyderabad, Chennai, and Vishakhapatnam. The company, later on, had an increase in their customer base leading to more outlets in 16 more cities.

Employee Experience:

A technician working for Daikin and Voltas joined Urban Company and has jumped from ₹15,000 per month to whooping ₹100,000 from four to five gigs working per day. This sounds fascinating and is enough to understand the company’s success.

Top achievements of Urban Company

The core reason for the firm to change its name in 2020 was to gain global recognition. A brand name highly impacts the potential customer base with universal appeal.
Urban Company’s operating revenue is ₹212 Crores as of 2019-20.
During COVID-19, more than 55% of customers opted for at-home salon services, which popularized the brand worldwide, contributing to 55% of their profits.
The top eye-catching feature of this brand is that it is the largest provider of at-home services with no fancy background.
The company has achieved great success, which most of the well-structured organizations fail to procure despite huge advertisement spending and goodwill.

Conclusion

UrbanClap alias Urban Company is an example for all the start-ups seeking motivation; the value of a proposition lies when you use it, make these ideas happen, and gain success.